Welcome to South Congress Avenue, or as the locals call it, SoCo! This vibrant strip is where Austin’s funky spirit shines, offering an eclectic mix of quirky shops, trendy boutiques, delicious eateries, and live music venues that perfectly capture the city’s “Keep Austin Weird” vibe. Whether you’re here to shop, eat, or just soak in the creative energy, SoCo is a must-visit destination.
Start your journey with a stroll down the avenue, and you’ll quickly see why SoCo is so special. From vintage clothing stores to handmade jewelry shops and everything in between, this is a shopping paradise for those who love unique finds. Make sure to pop into Uncommon Objects, an iconic store filled with all sorts of curiosities, antiques, and treasures. It’s like a quirky museum where you can actually buy the exhibits!
Feeling hungry? SoCo has you covered with a diverse range of food options. Grab some mouthwatering tacos at Guero’s Taco Bar, a local favorite, or indulge in gourmet burgers at Hopdoddy Burger Bar. If you’re in the mood for something sweet, stop by Amy’s Ice Creams for a scoop (or two) of their famous flavors—made even more fun with their signature “ice cream trick” as they serve it.
Of course, SoCo wouldn’t be SoCo without live music. Whether it’s the soulful tunes spilling out from The Continental Club, one of Austin’s oldest and most famous live music venues, or a street performer strumming their guitar, music is always in the air here. If you’re lucky, you might even catch a surprise performance from one of Austin’s talented local bands while you’re exploring.
One of the best things about SoCo is its laid-back atmosphere. You can spend hours just wandering, people-watching, and snapping photos of the colorful murals that decorate the walls. Be sure to stop by the iconic “I love you so much” mural at Jo’s Coffee for a picture-perfect moment. It’s practically a rite of passage for visitors!
Whether you’re here for a shopping spree, a foodie adventure, or just to soak up the laid-back, creative vibe, SoCo is an Austin experience you won’t want to miss. So grab a coffee, put on your favorite shades, and get ready to explore one of the coolest spots in town!